Tourism Marketing for Cities and Towns: Using Branding and E

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Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists
by Bonita Kolb

ISBN-10 / ASIN: 075067945X
ISBN-13 / EAN: 9780750679459
Publisher: Butterworth-Heinemann
Number Of Pages: 328
Publication Date: 2006-03-13

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.* Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning* Contains practical international examples, discussion questions, and strategic planning worksheets